The Importance of Transparent Reporting in Government Finance

/in , /by

Transparency in government finance is essential for building public trust, ensuring accountability, and promoting efficient use of resources. As government entities manage taxpayer funds, clear and accurate financial reporting helps stakeholders—including citizens, policymakers, and oversight agencies—understand how money is allocated and spent. 

Why Transparent Reporting Matters 

Transparent financial reporting in government provides multiple benefits, including: 

  • Public Trust and Accountability – When financial information is readily available and easy to understand, citizens are more likely to trust that their tax dollars are being used effectively. 
  • Improved Decision-Making – Policymakers rely on accurate financial data to make informed decisions about budgets, funding allocations, and long-term financial planning. 
  • Regulatory Compliance – Government agencies must adhere to strict accounting standards and regulations, such as Generally Accepted Accounting Principles (GAAP) and Governmental Accounting Standards Board (GASB) guidelines. 
  • Fraud Prevention – Transparent reporting reduces the risk of financial mismanagement, fraud, and corruption by ensuring financial records are regularly reviewed and audited. 

Key Components of Transparent Government Finance 

  1. Clear and Accessible Financial Statements

Government entities should provide comprehensive financial statements that are easy to access and understand. This includes annual budgets, expenditure reports, and audit results. 

  1. Regular Audits and Compliance Checks

Independent audits and compliance reviews help verify the accuracy of financial statements and identify areas for improvement. 

  1. Open Budgeting Processes

Allowing public input and making budgetary decisions transparent ensures that financial planning aligns with community needs and priorities. 

  1. Use of Digital Tools for Reporting

Modern financial reporting software and dashboards can improve data visualization and accessibility, making financial information more user-friendly for the public. 

How Brady Martz Can Help 

At Brady Martz, we specialize in helping government entities enhance transparency in financial reporting. Our team provides expert guidance on compliance, auditing, and financial management to ensure that public funds are used effectively and responsibly. 

By prioritizing transparency, government agencies can build public confidence, strengthen financial integrity, and foster long-term economic stability. 

Contact Brady Martz today to learn how we can support your government finance reporting needs. 

Empowering Growth: Brady Martz’s Professional Development and Excellence Academy

/in , /by

At Brady Martz, we are deeply committed to the professional growth of our financial institutions’ clients. As part of this commitment, we’ve launched The Brady Martz Professional Development and Excellence Academy, a formal mentorship program designed to help financial institution employees thrive in their current roles and build the skills necessary to take on new challenges and responsibilities.  

We recently had a chance to sit down with our own Kelly Hoeven, a key figure in creating the academy. Kelly is a Financial Institutions Consultant at Brady Martz, who has a passion for mentoring and building connections among professionals in the field. With a background in banking and regulatory, Kelly has spent time at various financial institutions, and she has also worked as an FDIC examiner. With her strong experience and skillset, Kelly helped create The Brady Martz Professional Development and Excellence Academy with a goal of fostering professional development and setting financial institution employees up for success in their current and future roles. 

Why We Created the Academy 

The Brady Martz Professional Development and Excellence Academy was created with one goal in mind: to foster a culture of mentorship that empowers employees within the financial institution community to reach their full potential. We recognized the immense value mentorship brings in developing both technical and soft skills, and we wanted to create an opportunity for financial institutions to offer structured guidance to their employees. Through this program, we aim to help develop stronger, more effective leaders—individuals who are equipped to drive their organizations forward while advancing their careers. 

How the Academy Works 

The Brady Martz Professional Development and Excellence Academy offers both one-on-one and group mentorship options, providing flexibility to meet the unique needs of each FI employee. In one-on-one mentorship, mentees are paired with experienced mentors who can provide personalized guidance and advice. Group mentorship, on the other hand, brings together FI employees with similar roles or aspirations, creating a collaborative environment where learning and growth happen through shared experiences. 

The program is designed to be flexible, typically lasting 12 to 18 months. Each mentee works closely with their mentor to establish specific career goals, and the mentorship relationship is centered on achieving those objectives through regular feedback, support, and actionable steps. 

Who Participates in the Academy? 

The program is open to all financial Institution employees looking to advance their careers. Whether an individual is aiming to refine their technical skills, develop leadership qualities, or transition into a new role, the academy offers the resources and mentorship they need to succeed. 

The involvement of supervisors and management is key to the program’s success. Supervisors work alongside mentors to ensure that the developmental goals align with both the employee’s aspirations and the firm’s long-term goals. This collaborative approach ensures that both the individual and the organization benefit from the mentorship experience. 

Why Mentorship Matters 

Mentorship goes beyond career development. It’s about building meaningful relationships and supporting one another’s growth. At Brady Martz, we believe that mentorship creates an environment where both the mentor and mentee can learn from each other and grow together. Mentors offer more than just professional advice; they provide the perspective, encouragement, and insight that are essential for overcoming obstacles and building confidence in one’s career path. 

Mentorship also fosters a sense of community within your company. By investing in one another’s growth, you create a stronger, more cohesive team that is united by a shared commitment to excellence. 

The Benefits of Mentorship 

For mentees, the benefits of participating in a mentorship program are immense. Not only do they gain technical expertise and valuable career insights, but they also develop crucial soft skills such as communication, leadership, and time management. Additionally, mentorship often opens doors to networking opportunities, allowing mentees to connect with other professionals in the financial sector. 

For the mentors, the rewards are equally valuable. Serving as a mentor provides an opportunity to give back, share knowledge, and help shape the next generation of leaders within the financial industry. Mentors also gain fresh perspectives from their mentees, making the relationship mutually beneficial. 

The Organizational Impact of Mentorship 

The Brady Martz Professional Development and Excellence Academy isn’t just about developing individual professionals—it’s about strengthening entire financial institutions. By investing in the growth of their employees, community banks and credit unions can enhance retention, improve job satisfaction, and cultivate a more engaged workforce. These benefits contribute to long-term organizational success and reinforce a strong leadership pipeline within the financial sector. 

Are You Interested in Learning More? 

If you’d like to learn more about The Brady Martz Professional Development and Excellence Academy and how it can support the growth of your employees, Kelly Hoeven, who leads the program, would be happy to connect with you! Kelly can provide more details about how the program works and how it helps individuals develop both professionally and personally. Reach out to Kelly to find out how you can get involved or learn more about the academy’s impact on your financial institution. 

Cybersecurity in the Public Sector: Protecting Government Data and Infrastructure

/in , /by

In an increasingly digital world, government entities face growing cybersecurity threats that put sensitive data and critical infrastructure at risk. Cyberattacks targeting the public sector have risen sharply in recent years, making it imperative for agencies to adopt robust security measures to safeguard their systems. From local municipalities to federal organizations, proactive cybersecurity strategies can help mitigate risks and ensure the integrity of government operations. 

The Rising Threat of Cyberattacks in Government 

Public sector organizations are prime targets for cybercriminals due to the vast amounts of sensitive data they manage, including citizens’ personal information, financial records, and classified government intelligence. According to the Cybersecurity and Infrastructure Security Agency (CISA), ransomware attacks, phishing schemes, and insider threats remain some of the most prevalent risks facing government institutions today. 

A successful cyberattack can have devastating consequences, including data breaches, operational disruptions, and financial losses. Additionally, compromised infrastructure can impact public services such as emergency response systems, law enforcement operations, and healthcare services. 

Key Cybersecurity Challenges for Government Entities 

Government agencies face unique challenges when it comes to cybersecurity, including: 

  • Aging IT Infrastructure – Many government systems rely on outdated technology, making them more vulnerable to cyber threats. 
  • Budget Constraints – Limited funding can hinder the ability to invest in the latest cybersecurity tools and hire skilled professionals. 
  • Compliance and Regulations – Agencies must adhere to strict regulatory frameworks, such as the Federal Information Security Modernization Act (FISMA) and the National Institute of Standards and Technology (NIST) guidelines. 
  • Increased Attack Surface – The shift to remote work and cloud-based services has expanded the number of potential entry points for cybercriminals. 

Best Practices for Strengthening Cybersecurity in the Public Sector 

To combat these challenges, government entities must implement comprehensive cybersecurity strategies, including: 

  1. Conduct Regular Risk Assessments

Understanding vulnerabilities is the first step in creating a strong defense. Regular risk assessments help identify weaknesses and allow agencies to prioritize security improvements. 

  1. Enhance Employee Training and Awareness

Human error remains one of the leading causes of cyber incidents. Providing ongoing cybersecurity training for government employees can reduce the risk of phishing attacks, social engineering tactics, and accidental data leaks. 

  1. Implement Multi-Factor Authentication (MFA)

Strengthening access controls with MFA adds an extra layer of security, making it more difficult for unauthorized users to breach government systems. 

  1. Keep Software and Systems Updated

Regularly updating software, patching vulnerabilities, and replacing outdated technology are essential steps in preventing cyberattacks. 

  1. Develop a Comprehensive Incident Response Plan

Having a well-defined response plan in place ensures that agencies can quickly contain and mitigate damage in the event of a cybersecurity breach. 

  1. Partner with Cybersecurity Experts

Government entities can benefit from working with cybersecurity professionals who provide expertise in risk management, compliance, and threat mitigation strategies. 

Protecting government data and infrastructure is not just an IT concern—it’s a public trust responsibility. By investing in cybersecurity, government agencies can ensure the safety, security, and resilience of their operations in an ever-changing digital landscape. 

Contact Brady Martz today to learn how we can support your cybersecurity needs in the public sector. 

Regulation B Subpart B Section 1071

/in , /by

What’s the Game Plan?  

Regulation B Section 1071 mandatory compliance is quickly approaching and it’s not a small undertaking. This new rule requires an extensive amount of data collection from lenders who have typically stayed out of the compliance spotlight – small business lenders. The rule is designed to create increased transparency on lending practices and opportunities to small businesses loan applicants, identify any unmet credit needs, and enforce fair lending laws.  

 

The mandatory compliance dates are tiered based on the number of covered small business loans originated in each of the previous two calendar years. The table below illustrates the compliance date tiers that financial institutions will need to consider when determining when they must begin collecting data and otherwise complying with the final rule: 

 

Compliance Date Tier  Origination Threshold for the Compliance Date Tier  Date That A Covered Institution Begins Data Collection & Otherwise Complying with the final Rule  Deadline for A Covered Financial Institution to Report First Year of Data to the CFPB 
Tier 1  At least 2,500 covered originations in both 2022 and 2023 (or 2023 and 2024)  July 18, 2025*  June 1, 2025* 
Tier 2  At least 500 covered originations in both 2022 and 2023 but not 2,5000 or more covered originations in both 2022 and 2023 (or 2023 and 2024)  January 16, 2025*  June 1, 2027* 
Tier 3  At least 100 covered originations in both 2022 and 2023 but not 500 or more covered originations in both 2022 and 2023 (or 2023 and 2024)  October 18, 2026*  June 1, 2027 
Additionally, a bank that originates at least 100 covered originations in both 2024 and 2025 must collect data and otherwise comply with the final rule beginning October 18, 2026 (regardless of the number of covered originations it originated in prior years). 

 

*The following dates have been updated to reflect the extended compliance data revised in the June 25, 2024 Interim Final Rule. 

 

If the bank is unable to determine the number of covered credit transactions it originated for small businesses in each of the calendar years 2022 an 2023 (or 2023 and 2024) for purposes of determining its compliance date, because of some or all of this period it does not have readily accessible the information needed to determine whether its covered credit transactions were originated for small businesses as defined in § 1002. 106(b), it is permitted to use any reasonable method to estimate its originations to small businesses for either or both of the calendar years 2022 and 2023 (or 2023 and 2024). 

 

So, what’s next? Here are action items to consider in your implementation plan: 

 

  • Coverage and Compliance Dates: Determine how many covered transactions your institution originated during the two-year lookback period (the final rule allows institutions to use either 2022 and 2023 or 2023 and 2024 as the two-year lookback) and identify the related mandatory compliance date for collecting and reporting.  
  • IT Systems: Identify the software and IT systems that will be used to collect, store, and transmit the data to the small business loan application register (SBLAR). Determine if any new software purchases are necessary and contact your current loan software providers for details on how the current software is going to change to comply with the increased data collection requirements. Schedule a demo with current and any new potential software providers.  
  • Policies and Procedures: Expand or create new policies and procedures to address the expectations for the new rule. The procedures should outline your institution’s process for collecting data in a way that ensures all the required data points are collected and reported in a compliant manner. Additionally, policies and procedures should address updates to roles and responsibilities. All policies should be reviewed and approved by the Board of Directors prior to the mandatory compliance date.  
  • Firewall Component: Section 1071 includes a specific rule related to accessing an applicant’s demographic information. The final rule states that employees and officers of a covered financial institution are prohibited from accessing an applicant’s demographic information that is recorded during the application process. This poses a challenge for many financial institutions whose loan officers are involved in all aspects of the application process. For this reason, the final rule permits financial institutions to simply provide an exception notice to applicable applicants or to a broader group (all) of applicants. However, your financial institution must first determine if it is able to systematically create a firewall or if it will rely upon the exception notice. As a best practice, your institution should retain evidence of how it arrived at the decision to create a firewall or rely upon the notice. 
  • Employee Roles and Responsibilities: Review and update current job descriptions to align with any process changes necessary for implementing Section 1071. It is likely that your institution’s lenders, processors, managers, and compliance personnel will have changes to their roles and responsibilities. Work with your HR professionals to update job descriptions so that their performance can be evaluated based on their updated roles. This will also serve as the support analysis for any firewall decisions. 
  • Written Applications: Determine how your institution will collect the data. With more than 81 data point fields, there is clear justification for using a written application form. Additionally, covered financial institutions can begin collecting data one year prior to their mandatory collection date. 
  • Underwriting Practices and Fair Lending Implications: Review your institution’s current underwriting practices. This data collection rule will have significant fair lending impacts for agricultural and commercial loan portfolios. Regulatory agencies will have access to significant amounts of data and will likely incorporate this into future fair lending examinations. Your institution should identify any potential fair lending red flags related to its underwriting, pricing, and origination/denials practices.  
  • Training and Monitoring: Prepare your loan staff and compliance personnel for the aspects of data collection, review, and reporting that they will be responsible for. This is a crucial step to ensuring regulatory compliance with the final rule. Establish an ongoing monitoring process to identify any gaps in the data collection and reporting processes and to ensure that the demographic data is consistently collected where required.  
  • Audit Expectations and Board Reporting: Update your current risk assessments and audit plans to incorporate Section 1071. Make sure to keep the Board informed of changes to your institution’s audit plans and any significant updates to the risk assessment.  
  • Website Notice: Set a reminder to post the required public notice on your institution’s website by the first reporting date (e.g., June 2026 or 2027).  

 

Implementing the Section 1071 final rule will take careful consideration and effort by your institution. At Brady Martz & Associates, we understand the challenges that come with implementing processes to comply with complex regulations. Our team of experts can help you assess your readiness, develop a tailored implementation strategy, and ensure your institution remains compliant while achieving its business goals. Contact us today to learn how we can support your compliance journey. 

 

Ryan Bakke, CPA 

701-852-0196 

ryan.bakke@bradymartz.com 

 Kelly Hoeven, CCBIA CBVM 

701-223-1717 

kelly.hoeven@bradymartz.com 

 

 

CEO Stacy DuToit Included in 15 Women You Need to Know in ND Business

/in , , , /by

Top 100 nationally ranked accounting and advisory services firm Brady Martz is proud to celebrate CEO Stacy DuToit for being named one of the Greater North Dakota Chamber’s (GNDC) 15 Women You Need to Know in ND Business for 2025. This prestigious recognition highlights women across the state who are driving progress within their organizations, industries, and communities. 

GNDC honors women who exemplify leadership—whether through formal executive roles or by serving as influential voices in their fields. Since assuming the role of CEO in October of last year, DuToit has been instrumental in guiding the Firm’s strategic direction, fostering a culture of collaboration, and championing professional growth for team members. Her leadership has helped solidify Brady Martz’s position as a leading advisory and accounting firm in the region. 

“I am incredibly honored to be recognized alongside such inspiring women who are shaping the future of business in North Dakota,” said DuToit. “This acknowledgment is a testament to the strength of our team at Brady Martz and the impact we can make when we lead with purpose, innovation, and a commitment to our communities.” 

DuToit is a Certified Public Accountant (CPA) with extensive experience in auditing, accounting, tax, and business consulting services for privately owned businesses. A member of both the American Institute of Certified Public Accountants and the North Dakota Society of Certified Public Accountants, she has held several volunteer leadership roles throughout her career, including the Bismarck Mandan Chamber Foundation, Bismarck Downtowner’s Association, ND Jump$tart Coalition, and has served as a former Trustee of the North Dakota Certified Public Accountants Society Foundation. In 2024, DuToit was honored as one of Prairie Business magazine’s Top 25 Women in Business. 

Founded in 1927, Brady Martz has been delivering exceptional client service for almost a century. The Firm was recently recognized by Accounting Today as one of the fastest-growing firms from their 2025 Top 100 Firms/Regional Leaders list. Headquartered in Grand Forks, the Firm operates across 10 offices in North Dakota, Minnesota, South Dakota, and Texas offering advisory, audit & assurance, and tax services to a diverse range of industries.

Effective Grant Writing in 2025: Key Strategies for Securing Funding

/in , /by

In the evolving landscape of 2025, nonprofits face increased competition for limited funding opportunities. To navigate this environment successfully, organizations must adapt their grant writing strategies to align with current trends and funder expectations. Below are key strategies to enhance your grant proposals and improve your chances of securing funding. 

Leverage Data Analytics

Data-Driven Decision Making 

Funders are increasingly prioritizing evidence-based initiatives. Utilizing data analytics allows nonprofits to demonstrate the impact of their programs effectively. By presenting clear, data-supported outcomes, organizations can build compelling cases for support.  

justwritegrants.com 

Enhanced Reporting 

Advanced analytics tools enable detailed tracking of program metrics. Providing comprehensive reports on outcomes and effectiveness not only meets funder requirements but also showcases transparency and accountability. 

Embrace Collaborative Approaches

Partnerships and Alliances 

Collaborating with other organizations can amplify impact and resource sharing. Funders often view partnerships favorably, as they indicate a unified effort toward common goals and efficient use of resources. 

Collective Impact Models 

Adopting collective impact frameworks, where multiple organizations work together toward a shared objective, can attract funders interested in large-scale change. This approach demonstrates a strategic and coordinated effort to address complex social issues. 

Focus on Diversity, Equity, and Inclusion (DEI)

Inclusive Program Design 

Funders are placing greater emphasis on DEI in their grant-making decisions. Nonprofits should ensure their programs are designed to be inclusive and address disparities within their communities. 

Demonstrating DEI Commitment 

Highlighting organizational policies and practices that promote equity and inclusion can strengthen grant proposals. This includes showcasing diverse leadership and staff, as well as culturally competent program delivery. 

Utilize Technology and Innovation

Digital Tools for Grant Management 

Implementing grant management software can streamline the application process, track deadlines, and manage reporting requirements efficiently. 

Innovative Program Solutions 

Incorporating technology into program delivery, such as virtual services or app-based interventions, can make proposals more appealing to funders looking to support innovative solutions. 

Align with Funder Priorities

Research and Targeting 

Thoroughly researching potential funders to understand their mission, values, and funding priorities is crucial. Tailoring proposals to align with these priorities increases the likelihood of success. 

Customized Proposals 

Avoid generic applications. Instead, customize each proposal to demonstrate how your organization’s mission and programs specifically align with the funder’s goals.

Develop a Compelling Narrative

Storytelling Techniques 

Crafting a compelling narrative that connects emotionally with funders can make your proposal stand out. Sharing success stories and testimonials can illustrate the real-world impact of your programs. 

Clear and Concise Writing 

Ensure that proposals are well-organized, free of jargon, and clearly articulate the problem, proposed solution, and expected outcomes. Clarity and brevity can significantly enhance the readability and persuasiveness of your proposal.

Demonstrate Financial Transparency and Sustainability

Detailed Budgets 

Providing a comprehensive and realistic budget that outlines all projected expenses and revenues assures funders of prudent financial management. 

Sustainability Plans 

Outlining plans for financial sustainability beyond the grant period shows funders that their investment will have a lasting impact. This could include diversified funding streams, income-generating activities, or endowment strategies. 

Invest in Professional Development

Grant Writing Training 

Regular training for staff on the latest grant writing techniques and trends ensures that your team remains competitive. Workshops, webinars, and courses can provide valuable insights and skills. 

Networking Opportunities 

Engaging with professional networks and attending industry conferences can open doors to new funding opportunities and partnerships. 

How Brady Martz Can Help 

In 2025, effective grant writing requires a strategic, data-informed, and collaborative approach. By focusing on these key areas, nonprofits can enhance their proposals and increase their chances of securing essential funding to advance their missions. 

For personalized assistance in navigating the complexities of grant writing and nonprofit financial management, Brady Martz offers specialized services tailored to your organization’s unique needs. Our team of experts is dedicated to empowering nonprofits to achieve their goals through strategic planning and effective resource management. 

 

Shareholder Amy Haagenson Recognized as Prairie Business Top 25 Women in Business

/in , /by

Top 100 nationally ranked accounting and advisory services firm Brady Martz is proud to celebrate Construction & Real Estate Practice Segment Lead, Board Member, and Shareholder Amy Haagenson for being named one of Prairie Business magazine’s 2025 Top 25 Women in Business. This prestigious award honors outstanding businesswomen across North Dakota, South Dakota, and western Minnesota who have made significant contributions to their industries and communities.  

“We are thrilled to see Amy receive this well-deserved honor. Her leadership, expertise, and commitment to both our clients and our community make her a true asset to our firm and the region,” said CEO Stacy DuToit. “Amy respectfully challenges the past, keeps an eye on the future, and drives progressive change throughout the Firm. She is a remarkable leader, and we couldn’t be prouder.” 

With more than two decades of experience in accounting, Haagenson has dedicated her career to providing exceptional consulting, tax, and assurance services, primarily within the construction and real estate sectors. Haagenson said that her passion for working in the construction industry “stems from a deep respect for these family-owned businesses that generation after generation have built homes, roads, bridges, and infrastructure that keeps our communities strong and thriving.” Since joining Brady Martz in 2000, she has played a pivotal role in advancing the Firm’s industry specialization efforts, ensuring clients receive expert guidance tailored to their business needs. 

Beyond her professional achievements, Haagenson is the proud mother of three grown boys and is deeply committed to giving back to her community. She actively supports the American Institute of Certified Public Accountants and the North Dakota CPA Society while also serving on the YMCA Board of Trustees. Haagenson’s dedication to fostering professional excellence and strengthening community initiatives exemplifies the values that Prairie Business seeks to recognize with this award. The annual Top 25 Women in Business list celebrates remarkable women who are shaping the business landscape through leadership, innovation, and service. Haagenson’s recognition underscores her significant impact on the accounting profession and her dedication to making a difference in the lives of those around her.

Boosting Volunteer Engagement: How Non-Profits Can Inspire More Participation

/in , /by

Volunteers are the backbone of nonprofit organizations, providing critical support to help fulfill missions and serve communities. However, many nonprofits face challenges in recruiting and retaining volunteers, making engagement strategies more important than ever. A well-developed volunteer program not only strengthens an organization’s impact but also builds lasting relationships with supporters. 

As we move forward in 2025, it’s essential for nonprofits to refine their approach to volunteer engagement. Below, we explore key strategies to inspire participation and sustain long-term volunteer involvement. 

Why Volunteer Engagement Matters 

An engaged volunteer base leads to stronger nonprofit operations, reduced costs, and an expanded reach. When volunteers feel valued and connected to an organization’s mission, they are more likely to stay involved, advocate for the cause, and even transition into donors or board members. Investing in volunteer engagement is an investment in the future sustainability of your nonprofit. 

7 Strategies to Enhance Volunteer Engagement 

  1. Clearly Define Your Mission and Volunteer Roles

Volunteers are more likely to engage when they have a clear understanding of how their contributions make a difference. Clearly communicating your nonprofit’s mission, along with specific volunteer roles and expectations, helps attract the right participants. 

  1. Simplify the Recruitment and Onboarding Process

A complicated sign-up or training process can discourage potential volunteers. Ensure that applications are straightforward, onboarding is efficient, and training is accessible so volunteers can get started quickly and confidently. 

  1. Provide Meaningful and Flexible Opportunities

Offering a variety of ways to get involved—such as short-term projects, remote opportunities, and ongoing roles—allows volunteers to contribute in ways that fit their skills and schedules. Matching volunteers with tasks that align with their expertise and interests enhances engagement and satisfaction. 

  1. Foster a Sense of Community

Volunteers are more likely to stay engaged when they feel part of a team. Creating opportunities for social interaction, networking, and team-building—both in-person and virtually—strengthens relationships and deepens commitment to your nonprofit. 

  1. Recognize and Appreciate Volunteers

Regularly expressing gratitude encourages volunteers to stay involved. Personalized thank-you messages, shout-outs in newsletters or on social media, and annual recognition events demonstrate appreciation and reinforce the value of their contributions. 

  1. Use Technology to Enhance Engagement

Leveraging digital tools—such as volunteer management platforms, social media, and mobile apps—makes it easier to communicate, schedule, and track volunteer activities. These tools also help create a sense of connection through real-time updates and engagement opportunities. 

  1. Seek Feedback and Continuously Improve

Volunteers have firsthand experience with your organization’s operations and can offer valuable insights. Gathering feedback through surveys, informal check-ins, or volunteer meetings helps identify areas for improvement and ensures volunteers feel heard and valued. 

How Brady Martz Can Help 

At Brady Martz, we understand the vital role volunteers play in nonprofit success. Our team provides financial and operational guidance to help nonprofits optimize their resources and strengthen volunteer engagement strategies. From developing efficient management systems to ensuring compliance with financial regulations, we’re here to support your organization’s mission. Contact us today to learn how we can help your nonprofit thrive. 

The Future of Dealership Marketing: Digital Strategies to Drive Sales

/in , /by

In 2025, marketing for auto dealerships is evolving at a rapid pace. With the increasing reliance on digital platforms and the ever-changing consumer behavior, dealerships must adapt their marketing strategies to stay competitive and drive sales. Traditional methods alone no longer suffice, and digital marketing is taking center stage in dealership success.

In this blog, we’ll explore the key digital strategies that auto dealerships can adopt to connect with customers, boost sales, and remain ahead of the competition in an increasingly online world.

  1. Embrace Personalization with Data-Driven Marketing

One of the most powerful tools in modern marketing is the ability to personalize. Consumers today expect personalized experiences, and that’s especially true for auto buyers. Using data collected through CRM systems, websites, and customer interactions, dealerships can craft highly targeted marketing campaigns that cater to individual preferences.

Key Strategies:

  • Targeted Email Campaigns: Use segmentation to send personalized offers based on customer behavior—such as trade-in history, previous models viewed, or service records.
  • Customized Web Content: Tailor website content to display vehicles that align with a customer’s search history, location, and demographic.
  • Remarketing Ads: Leverage cookies to follow potential customers with ads for the vehicles they’ve shown interest in, increasing the likelihood of conversion.

Benefits:

  • Increased customer engagement and loyalty.
  • Higher conversion rates through relevant messaging.
  • Better ROI on marketing spend.
  1. Invest in Video Marketing to Engage and Inform

Video is an essential tool in modern marketing. It allows auto dealerships to showcase their inventory, offer virtual tours, and build emotional connections with potential buyers in a way that static images simply can’t.

Video Marketing Strategies:

  • Virtual Showrooms: Create walk-throughs of new models or pre-owned cars to give customers an immersive experience from the comfort of their homes.
  • Customer Testimonial Videos: Share real stories from satisfied customers to build credibility and trust.
  • How-to Videos: Provide value with content like vehicle maintenance tips, how-to guides, and feature breakdowns.

Benefits:

  • Increased customer trust and brand credibility.
  • Enhanced customer engagement by showcasing vehicles in action.
  • Higher conversion rates by offering a detailed, accessible view of what you’re selling.
  1. Leverage Social Media to Build Community and Drive Traffic

Social media remains one of the most cost-effective ways to reach potential buyers. Whether through Facebook, Instagram, TikTok, or LinkedIn, social media platforms offer a variety of tools for auto dealerships to promote their inventory, engage with their audience, and drive traffic to their website.

Effective Social Media Strategies:

  • Paid Ads and Promotions: Use Facebook or Instagram ads to target specific demographics, such as local buyers or those searching for particular vehicle types.
  • User-Generated Content (UGC): Encourage satisfied customers to post photos or reviews about their vehicles, and repost this content on your dealership’s channels.
  • Live Streams and Events: Host live Q&A sessions, virtual car reveals, or behind-the-scenes tours to connect with your audience in real-time.

Benefits:

  • Increased brand visibility through organic and paid reach.
  • Stronger relationships with your local community.
  • Direct traffic to your website or physical location, driving conversions.
  1. Adopt Chatbots and AI to Enhance Customer Service

As customers expect faster responses and 24/7 availability, chatbots and AI-driven customer service are becoming must-have tools for auto dealerships. These technologies can assist with everything from answering basic inquiries to scheduling test drives and providing financing information.

AI & Chatbot Strategies:

  • Instant Customer Assistance: Use chatbots to answer common questions about vehicle availability, pricing, and financing.
  • Lead Qualification: Automatically qualify leads by gathering essential information, such as trade-in vehicles and financing preferences, before passing them to a sales representative.
  • Customer Support After Hours: Offer assistance to customers outside of regular business hours, making your dealership available to potential buyers around the clock.

Benefits:

  • Increased customer satisfaction with instant responses.
  • More efficient lead management and higher conversion rates.
  • Reduced staff workload by handling repetitive inquiries.
  1. Optimize Your Website for Mobile and SEO

With more consumers shopping for cars online, ensuring that your dealership’s website is mobile-friendly and SEO-optimized is essential. A user-friendly website and strong online presence can significantly impact your dealership’s ability to capture leads and drive sales.

Mobile Optimization and SEO Strategies:

  • Responsive Design: Make sure your website functions smoothly on all devices, especially smartphones, where many customers browse first.
  • Local SEO: Optimize for local search terms like “car dealerships near me” or “best deals on used cars in [city name]” to ensure that local buyers find your dealership online.
  • Fast Load Times: Speed is crucial—ensure your website loads quickly on mobile devices to reduce bounce rates.

Benefits:

  • Higher search engine rankings, bringing in organic traffic.
  • Better user experience for mobile customers, leading to more inquiries.
  • Increased conversions by making it easy for customers to browse, inquire, and schedule visits.
  1. Implement Customer Retargeting to Keep Your Dealership Top of Mind

Not all customers will buy on their first visit, but with the right retargeting strategy, you can keep your dealership in front of them long after they leave your website.

Retargeting Strategies:

  • Email Retargeting: Send personalized follow-up emails featuring vehicles the customer previously viewed, with additional incentives or offers.
  • Social Media Retargeting: Use retargeting ads on Facebook and Instagram to remind potential buyers of vehicles they were interested in.
  • Abandoned Cart Recovery: If a customer starts an application or inquiry and abandons it, automatically follow up with a reminder or incentive.

Benefits:

  • Increased conversions from customers who were previously undecided.
  • Cost-effective way to stay on customers’ minds.
  • Improved ROI on initial marketing spend.

How Brady Martz Can Help

At Brady Martz, we understand that digital marketing is a game-changer for auto dealerships. As experts in financial planning and tax strategies for dealerships, we can help you navigate the complexities of digital marketing while ensuring your operations remain profitable.

Contact Brady Martz today to learn more about how we can support your dealership’s digital success.

Understanding New OSHA Regulations: Ensuring Compliance in Construction

/in , /by

In the ever-evolving construction industry, staying compliant with Occupational Safety and Health Administration (OSHA) regulations is essential. As we enter 2025, OSHA is introducing new regulations that will impact construction companies nationwide. These changes aim to improve worker safety, reduce accidents, and ensure that construction sites are adhering to the latest safety standards.

In this blog, we will break down the new OSHA regulations for construction, the importance of compliance, and how construction companies can stay ahead of the curve in maintaining a safe and compliant work environment.

New OSHA Regulations in 2025: What You Need to Know

OSHA frequently updates its regulations to address emerging safety concerns, technological advances, and trends in the construction industry. Here are some of the significant updates and changes to OSHA regulations that construction companies should be aware of in 2025:

  1. Enhanced Reporting Requirements

OSHA is increasing its focus on injury and illness reporting. Construction companies are now required to maintain more detailed records and report specific incidents, even for minor injuries. This shift is designed to improve transparency and prevent larger-scale accidents by identifying potential hazards early.

Construction businesses must be prepared to ensure that all incidents are documented and reported in compliance with the new standards. Failing to meet these reporting requirements could lead to penalties and affect your company’s overall safety rating.

  1. Stricter Fall Protection Guidelines

Falls continue to be one of the leading causes of construction-related injuries and fatalities. In response to this ongoing concern, OSHA is tightening its fall protection guidelines for certain types of construction work. These changes include more rigid safety measures for workers on roofs, scaffolds, and elevated platforms.

To comply, construction companies must ensure that fall protection systems are in place, properly maintained, and used consistently by all workers. Additionally, training for employees on fall prevention is now mandatory and must be documented to avoid potential fines.

  1. Updated Personal Protective Equipment (PPE) Requirements

In 2025, OSHA is placing a greater emphasis on the use and maintenance of personal protective equipment (PPE). New regulations require that all PPE used on construction sites be regularly inspected for wear and tear, and any equipment that is damaged must be replaced immediately.

Companies must ensure that all workers have access to appropriate PPE, including hard hats, gloves, safety goggles, and respiratory protection. Regular inspections should be scheduled, and records should be kept to demonstrate compliance with the updated requirements.

  1. Expanded Hazard Communication Standards

OSHA has expanded its hazard communication standards to better address the handling of hazardous materials, particularly chemicals, on construction sites. New regulations require employers to ensure that workers are fully trained on the safe handling, storage, and disposal of hazardous materials. Additionally, material safety data sheets (MSDS) must be readily accessible at all times.

Construction businesses must update their training programs to include these new hazard communication standards, ensuring workers understand the risks associated with hazardous materials and know how to protect themselves.

Why OSHA Compliance Is Crucial for Construction Companies

Failure to comply with OSHA regulations can result in significant financial penalties, legal ramifications, and, more importantly, unsafe working conditions that jeopardize workers’ health and safety. Here are some of the key reasons why compliance with OSHA standards is essential for construction companies:

  1. Avoiding Penalties and Fines

Non-compliance with OSHA regulations can lead to substantial fines. These fines increase depending on the severity of the violation, with penalties for repeat violations being particularly steep. Ensuring compliance can help your business avoid these costs and maintain a strong financial standing.

  1. Protecting Your Workforce

The safety of your workers should be a top priority. By adhering to OSHA guidelines, you are taking proactive steps to prevent accidents, reduce injuries, and protect your employees from harm. This not only ensures the well-being of your team but also helps you maintain a positive reputation in the industry.

  1. Improving Worker Productivity and Morale

A safe work environment leads to improved worker productivity and morale. Employees who feel safe on the job are more likely to perform at their best and show a greater commitment to the success of the project. A focus on safety also promotes a positive company culture that attracts top talent.

  1. Reducing Liability and Legal Exposure

Non-compliance with OSHA regulations exposes your business to legal liabilities, including lawsuits and workers’ compensation claims. A history of accidents and safety violations can result in increased insurance premiums and legal challenges. By staying compliant with OSHA, you reduce the risk of these costly and time-consuming issues.

How to Ensure Compliance with New OSHA Regulations

Adapting to new OSHA regulations in 2025 may seem daunting, but with the right strategy, your construction company can stay ahead of the curve. Here are some actionable steps you can take to ensure compliance:

  1. Stay Informed and Educated

Ensure that your company stays informed about the latest OSHA updates and regulatory changes. Regularly check the OSHA website for any new regulations and participate in relevant training programs to keep up with the evolving standards.

  1. Update Safety Protocols

Review your company’s safety protocols and ensure they reflect the new OSHA guidelines. Make necessary adjustments to fall protection systems, PPE usage, and hazard communication practices. Keep a checklist to ensure all aspects of compliance are covered.

  1. Train Your Workforce

Training is critical for compliance. Provide your workers with regular safety training sessions that cover the updated regulations, including how to use PPE correctly, how to recognize hazards, and what to do in case of an emergency. Proper training reduces accidents and increases adherence to safety protocols.

  1. Implement Regular Inspections and Audits

Conduct regular safety inspections and audits to ensure that your construction site remains compliant with OSHA standards. Regularly inspect PPE, safety equipment, and hazard communication materials to ensure everything is up to code. Keep records of all inspections to demonstrate your company’s commitment to safety.

How Brady Martz Can Help

At Brady Martz, we understand the complexities involved in staying compliant with OSHA regulations, particularly in the construction industry. Our team of professionals can help you navigate the new regulatory changes, optimize your safety protocols, and minimize your exposure to risk.

From reviewing and updating your safety programs to ensuring proper recordkeeping and reporting, Brady Martz is here to provide guidance and support for your business. We can assist you in developing a comprehensive compliance strategy that not only meets OSHA requirements but also enhances the safety and productivity of your workforce.

Contact Brady Martz today to learn how we can help you ensure OSHA compliance and protect your business in 2025 and beyond.