Estate Planning and Gifting: How Valuation Plays a Critical Role
Estate planning and gifting are not just financial exercises — they’re about protecting your legacy, ensuring business continuity, and providing clarity for the next generation. For owners of closely held companies, family farms, or long-standing local enterprises, one question forms the foundation of any effective plan: What is the business truly worth?
This is where valuation plays a critical role. Without a clear, defensible understanding of value, even the best intentions in estate planning can miss the mark. Families may face disputes, gifts may be undervalued or overvalued, and tax consequences could become more burdensome than necessary. A strong valuation creates the roadmap for transferring ownership smoothly and fairly.
Why Valuation Matters in Estate Planning
A reliable valuation provides the clarity needed to align your estate plan with both personal and business goals. It offers:
- Accuracy for Tax Purposes
The IRS requires defensible valuations for estate and gift tax reporting. For example, if a farm is gifted to the next generation at an artificially low value, the IRS could challenge the filing and impose penalties. A qualified valuation helps avoid this.
- Fairness Among Heirs
In family-owned businesses, a valuation helps establish transparency. Suppose one child has worked in the family construction company for 20 years while siblings pursued other careers. A valuation provides a fair basis for dividing ownership, preventing resentment or accusations of favoritism.
- Smarter Gifting Strategies
Lifetime gifting of ownership interests can significantly reduce taxable estates. For instance, an equipment dealer may gift 10% of their business shares each year, staying within annual exclusion limits. Without a valuation, these gifts could be miscalculated, undermining the strategy.
Common Situations Where Valuation Becomes Essential
- Succession Planning
Imagine a general contractor ready to step back after 40 years in business. They plan to transition leadership to two children while also ensuring financial security in retirement. A valuation determines the fair market value of the business, forming the basis for how ownership is divided and transferred.
- Annual Gifting Programs
A homebuilder decides to use annual gift tax exclusions to gradually transfer shares to heirs. Each year, a valuation ensures the correct dollar value of those shares is applied — keeping the plan on track and IRS-compliant.
- Trust and Estate Structures
A developer funding a family trust contributes business interests alongside real estate holdings. Accurate valuation ensures assets are allocated fairly and appropriately within the trust, balancing risk and reward for beneficiaries.
- Shareholder or Partner Buyouts
Consider a specialty subcontracting firm with three owners. One decides to retire, and the other two want to buy out their stake. A valuation provides the objective number they need to execute the buyout without disputes.
The Human Side of Valuation
Behind the numbers, valuation has a very human impact. Consider the case of a family-owned company where two siblings are eager to keep the business running, but a third wants to cash out. Without a reliable valuation, this disagreement could stall operations and damage family relationships. With a defensible number on the table, negotiations are more straightforward — and the family can move forward knowing decisions were based on fairness, not opinion.
These conversations are never just about dollars — they’re about values, relationships, and legacy. That’s why having experienced advisors to guide the process is so important.
Building a Strong Foundation for the Future
Estate planning and gifting are not static — they evolve as your business grows, tax laws shift, and family needs change. A thoughtful, accurate valuation is what keeps the plan grounded, ensuring your intentions are carried out effectively and efficiently.
At Brady Martz, our valuation professionals bring technical expertise and industry knowledge to help clients build estate and gifting strategies that stand up to scrutiny while supporting long-term goals. With the right insights, you can ensure a smoother transition, reduce stress for your family, and safeguard the legacy you’ve worked so hard to build.

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